Rory Waltzer

Resume

Education

New York University- Tisch School of the Arts- BA: Film Writing & Marketing       1996-1999

Qualification Summary

• Social Media Copy • SEO Copywriting • B2C Copy • Google Suite • Slack • CRM Software • Adobe Suite • Google Analytics • Final Cut • Microsoft Office Suite  • B2B Copy • Script Writing

Work Experience

Copywriter / Socal Copywriter/ Digital Producer

English Teacher

Sep 2023 – Present

Los Angeles Metropolitan Area · On-site Los Angeles Metropolitan Area · On-site

  • My primary focus for teaching 35 Gen Z students was expanding their knowledge of writing and grammar rules while also fostering creativity and critical thinking.
  • Incorporated diverse perspectives and themes in our readings and discussions.
  • Prompted them to question assumptions, challenge stereotypes, and broaden their understanding of the world around them.
  • In addition to classroom instruction, I offered personalized support to students preparing for college essays. This involved one-on-one sessions where I guided brainstorming ideas, crafting compelling narratives, and refining their writing to showcase their unique experiences and aspirations.
  • Empowered my students to express themselves effectively, think critically, and engage meaningfully with the world beyond their immediate surroundings.
RSA FILMS/ Los Angeles, CA

 2022-2023

RSA is a global commercial production company founded by Ridley and Tony Scott.

  • Collaborated with the marketing and production department to create engaging copy for TikTok, Instagram, and
    other social platforms, updating daily and weekly calendars based on analytics.
  • Successfully targeted B2B and consumer audiences for renowned brands such as Adidas, Taco Bell, and
    Jaguar.
  • Crafted compelling scripts for commercials and social media campaigns as part of the Ultraboost launch,
    resulting in a remarkable 33% increase in user engagement compared to the previous quarter.
  • Demonstrated exceptional adaptability and composure while understanding and meeting clients' needs in high-
    pressure and intense environments.
Variety/ Los Angeles, CA

 2021-2022

Variety is the premier source of entertainment news for the past 118 years.

  • Developed persuasive email blasts, banner ads, media kits, sizzle reels, decks, and screening-room event invites,
    showcasing versatility in copy creation across various platforms.
  • Generated captivating taglines for house ads, digital content, and social media copy, contributing to effective brand
    messaging.
  • Took charge of tracking and analyzing cultural and media trends, providing valuable insights for future marketing and
    production campaigns and special events.
  • Assumed the responsibility of proofreading all copies produced by the event and marketing departments, ensuring accuracy,
    and maintaining the company’s professional image.
  • Recognized for meticulous attention to detail, resulting in the delivery of superior initial drafts and minimizing the need for
    extensive revisions.
  • Spearheaded the revitalization of Variety’s tone, playing a crucial role in aligning the publication with a younger audience
    and fostering increased engagement.
VICE Media/ Venice, CA

2020-2021

VICE Media Group is the world’s largest independent youth media company with digital and cable properties.

  • Crafted compelling scripts and engaging voice-overs for a diverse range of projects, including promos and million-dollar
    international social campaigns.
  • Took the lead in overseeing the production of email and banner ads for all digital media properties, ensuring high-quality
    deliverables that aligned with the brand's standards.
  • Played an integral role within the in-house agency, contributing to the creation of impactful copy for multimillion-dollar
    campaigns.
  • Leveraged a younger demographic and contemporary tone to foster successful B2B brand collaborations, resonating with
    target audiences and achieving desired outcomes.
FOX Bet/ Culver City, CA

 2019-2020

FOX Bet is an online and mobile sports betting app with FOX Sports

  • Generated daily compelling copy for the company’s app and various social media channels, ensuring consistent brand
    messaging and engaging content.
  • Produced impactful email blasts, banner ads, and SEO-targeted copy on a daily basis, driving customer engagement and
    attracting organic traffic.
  • Played a key role as a partner in achieving remarkable success, contributing to the signup of 11 million customers within the
    first two- quarters of operation.
Conde Nast / New York, NY

  2015-2019

Condé Nast is a media company home to iconic brands like Vogue, The New Yorker, and GQ

  • Produced captivating content, including scripts and taglines, for prestigious brands such as Vogue, Glamour, and GQ,
    contributing to their unique brand identities and engaging their audiences effectively.
  • Played a vital role as a key component of the team behind thescene.com, a digital platform that achieved an impressive 18
    million pageviews within just 18 months.
  • Composed weekly email blasts and designed eye-catching banners across all of Conde Nast’s renowned brands, ensuring
    consistent messaging and brand recognition.
  • Served as an essential member of the team responsible for researching and writing Vogue’s highly acclaimed digital series,
    “73 Questions,” which became Conde Nast’s most viewed digital series.
Ralph Lauren/ New York, NY

 2014 –2015

Ralph Lauren Corporation is a global leader in the design, marketing, and distribution of luxury lifestyle products

  • Created compelling copy, including scripts and banner ads, for a high-profile 16-million-dollar campaign featuring Jessica
    Chastain as the brand ambassador, effectively capturing the essence of the brand and driving audience engagement.
  • Adapted copy for social media channels to target and attract a younger demographic, utilizing a tone and style that
    resonated with the desired audience.
  • Developed impactful taglines and copy that resulted in a remarkable 34 percent boost in SEO performance during the busy
    4th quarter, driving increased organic traffic and enhancing online visibility.
TMZ/ Los Angeles, CA

2010-2014

TMZ is the most-cited entertainment news source in the world

  • Demonstrated strong leadership skills by effectively managing a team of seven producers and two editors, fostering a
    collaborative and productive work environment.
  • Played an essential role in shaping the content narrative for the website and show, providing an in-depth exploration of current
    events and cultural trends within the media industry.
  • Collaborated closely with editors, graphics teams, and clearance teams during post-production, ensuring seamless integration
    of visuals, graphics, and legal requirements.
  • Wrote and produced engaging daily promos for the nationally syndicated show, effectively capturing the essence of the
    content, and generating audience interest.
Tennis Channel/ Los Angeles, CA

 2009-2010

The only 24-hour, television-based multimedia destination dedicated to both the professional sport and tennis lifestyle

  • Created compelling promotional material for the network’s launch and rebranding initiatives, effectively communicating the
    channel’s value proposition and attracting viewership.
  • Collaborated with external vendors to develop integrated content, ensuring seamless integration of brand messaging across
    various platforms and channels.
  • Wrote and produced engaging daily shows, delivering high-quality content that captivated the audience and maintained
    viewership.
  • Oversaw a comprehensive campaign highlighting the channel’s historic first-ever live coverage of the French Open, executing
    strategic promotional efforts to generate excitement and maximize viewership for the event.
G4 Network/ Los Angeles, CA

 2007-2009

G4 is an always-on, next-generation network created for gamers, by gamers.

  • Produced and wrote captivating promos that successfully attracted millions of video game fans on a weekly basis, driving
    engagement and viewership.
  • Led the production of daily promotional material, effectively showcasing and highlighting the network’s prime-time lineup,
    increasing audience interest and tune-in rates.
  • Created compelling campaigns for the network’s coverage of highly anticipated events such as Comic-Con and E3, capturing
    the excitement and energy of these events to generate buzz and attract viewers.
MTV/ New York, NY

2001-2006

Combining music and reality television to reach an audience that spans generations

  • Wrote daily promos for Total Request Live and other shows airing throughout the day.
  • Part of the creative team that worked on projects with Mountain Dew and American Eagle, writing numerous ads that helped
    maximize MTV’S brand.
  • Created promos for special event shows including MTV MOVIE AWARDS.
  • Received notable accolades for my work on social campaigns such as “Get Out the Vote”.